Shinjuku Neon Walk 新宿で体験型アートイルミネーション開催!2025.11.27-2026.1.7

In Tokyo, where centuries-old traditions
from the Edo period coexist with diverse modern cultures,
a one-of-a-kind art illumination powered
by cutting-edge technology is set to debut!

ABOUTShinjuku Neon Walk

Event Dates

2025.11.27THU 2026.01.07WED

16:30 - 22:00

Illumination will start around 5:30 p.m. on Thursday, November 27,
and will run until 1:00 a.m. on Wednesday, December 31.

Art Illumination

November 27, 2025 (Thursday)
– January 7, 2026 (Wednesday)

Neo Neon Food Stalls(Food Trucks)

November 27, 2025 (Thursday)

5:45 p.m.
– 10:00 p.m.

November 28 (Friday) – 30 (Sunday), 2025
December 5 (Friday)
– 7 (Sunday), 2025
December 12 (Friday)
– 14 (Sunday), 2025
December 19 (Friday)
– 21 (Sunday), 2025
December 24 (Wednesday)
– 28 (Sunday), 2025

5:00 p.m.
– 10:00 p.m. each day

December 31, 2025 (Wednesday)

5:00 p.m.
– 1:00 a.m.

Venue

Chuo-dori (Shinjuku Subcenter Route 4)

Event information

Art Illumination, Neo Neon Food Stalls (Kitchen Cars),
Digital Map / Digital Stamp Rally

Along Chuo-dori
(Shinjuku Subcenter Route 4)
— stretching approximately 200 meters
from the underground passage exit to Tocho-dori (beneath Route 11) —
a photogenic art illumination will appear, blending traditional culture inherited
from the Edo period with cutting-edge technology.
Come and experience this one-of-a-kind “Festival of Light” that can be found only here.

In addition, the event will collaborate with other illumination spots around the area.
Visitors can also enjoy a “Digital Stamp Rally of Light”,
exploring the Shinjuku area’s winter scenery while being soothed by its radiant glow.

Venue access

By Train

JR Shinjuku Station (West Exit): about 10 minutes on foot

Tokyo Metro Marunouchi Line – Nishi-Shinjuku Station: about 10 minutes on foot

Toei Oedo Line – Tochomae Station: right nearby

By Bus

From Shinjuku Station West Exit (Underground Bus Terminal),
take a Toei Bus on the Tochō Circulation Route,
and get off at “Tokyo Metropolitan Government Building No.1” stop.

INFORMATION

Art Illumination

Art Illumination map

エリアマップ画像
Zone-A
  1. Light Seeds

    "Light fruits" growing in the trees lining the road will diffuse light, which will be combined with aurora lasers. It's a fantastical experience, like taking a walk under the stars, and you'll be enveloped in a symphony of light. The ambient sounds are by Yuka Kitamura, a leading Japanese game music composer who has worked on global hits such as "Elden Ring" and the "Dark Souls" series.

  2. Lucky Neon Art

    This lucky photo spot features auspicious phrases for the New Year's holiday season expressed in neon art. Explore the various glowing words scattered throughout the area. The neon design was created by the creative unit ExMetaClub.

Zone-B
  1. Transformirror
    (TOKYO NIGHTTIME PROJECT ver.)

    "Transformirror: Your Self Through the Mirror" is an innovative artwork that uses the power of AI to magically transform images of the viewer. When participants stand in front of the camera, their appearance is transformed, allowing them to experience a new image of themselves with feelings of both surprise and delight. Developed and created by Rhizomatiks leader Daito Manabe and artist Kyle MacDonald.

  2. Play the Light!

    Your shadow transforms into colorful light, creating an experience similar to being in a kaleidoscope. Children and adults alike can enjoy creating their own unique light art in a variety of poses!

  3. Laser Gateway

    A light barrier woven with colorful lights that changes appearance depending on the viewing angle. A photogenic moment when you intersect with the light.

  4. EDO GATE

    A ring of light resembles the ritual of passing through a shrine's straw circle. The lanterns shine with the traditional brushwork of Edo calligrapher Tachibana Unokichi, who also creates lanterns for Sensoji Temple. This gateway of light connects the Edo era and our time.

  5. Lucky Neon Art

    This lucky photo spot features auspicious phrases for the New Year's holiday season expressed in neon art. Explore the various glowing words scattered throughout the area. The neon design was created by the creative unit ExMetaClub.

Zone-C
  1. EDO GATE

    A ring of light resembles the ritual of passing through a shrine's straw circle. The lanterns shine with the traditional brushwork of Edo calligrapher Tachibana Unokichi, who also creates lanterns for Sensoji Temple. This gateway of light connects the Edo era and our time.

  2. Neo Neon Food Stalls

    Food trucks serving Japanese gourmet food and local Shinjuku favorites. Neon Yokocho, with its colorful lanterns and neon art, offers a soundscape (BGM) that blends the sounds of Tokyo's cityscape, allowing you to enjoy food and light with all five senses.
    *Open mainly on weekends (click here for business hours)

  3. Light Seeds

    "Light fruits" growing in the trees lining the road will diffuse light, which will be combined with aurora lasers. It's a fantastical experience, like taking a walk under the stars, and you'll be enveloped in a symphony of light. The ambient sounds are by Yuka Kitamura, a leading Japanese game music composer who has worked on global hits such as "Elden Ring" and the "Dark Souls" series.

  4. Lucky Neon Art

    This lucky photo spot features auspicious phrases for the New Year's holiday season expressed in neon art. Explore the various glowing words scattered throughout the area. The neon design was created by the creative unit ExMetaClub.

Zone-D
  1. Echo trees

    Two trees converse through light. The end of one year and the beginning of the next resonate, creating a poetic artwork of light and sound in which the past and future intersect. The ambient sounds were created by up-and-coming composer Idei Natsuki.

  2. Twin Trees

    The area's connection to water, with its former lakes and water purification plant, led to the creation of the piece "Koi Benten," which is based on the image of Benten. The two camphor trees that have watched over the area together with Koi Benten since the Shinjuku Sumitomo Building was built are lit up.

  3. Lucky Neon Art

    This lucky photo spot features auspicious phrases for the New Year's holiday season expressed in neon art. Explore the various glowing words scattered throughout the area. The neon design was created by the creative unit ExMetaClub.

Neo Neon Food Stalls
(Food Trucks)

Prices include tax.

Kamimakisushi

Recommended Menu

Medium Fatty Tuna
800yen

Shrimp Avocado & Cheese Roll
700yen

SPICE

Recommended Menu

Turkey Leg
1,200yen

Beef Tongue BBQ
1,000yen

PaPa CREPE

Recommended Menu

Matcha Crepe
900yen〜

Various Crepes
700yen〜

Additional participating vendors will be announced on the website at a later date.

Digital Map
/ Stamp Rally

デジタルマップをスマートフォン端末で閲覧した時のイメージ

To help you enjoy exploring
the entire Shinjuku area,
a special “Shinjuku Illumination
Digital Map”
will be available exclusively for this event.

Featuring original illustrations that reflect the illumination theme,
the map is both fun to look at and easy to use.

A Digital Stamp Rally will also be held, inviting visitors to tour illumination spots around the Shinjuku area using a digital map.

Collect stamps to
receive special rewards,
such as coupons usable at food trucks and nearby facilities.
Stay tuned for more details!

(Details will be announced at a later date.)

Event Dates

November 27, 2025 (Thursday)
– January 7, 2026 (Wednesday)

<About the Stamp Rally>
  • ・ Spots: 10 illumination locations around the Shinjuku area
  • ・ You can participate using your smartphone. No app download is required.
  • ・ Collect a certain number of stamps to receive various rewards.

Community cooperation

  • Keio Plaza Hotel

  • SHUKNOVA

  • Tokyu Kabukicho Tower

  • Shinjuku NS Building

  • Shinjuku Sumitomo Building

  • Shinjuku Central Park

  • Shinjuku Mitsui Building

  • Nishi-Shinjuku 1-chome Neighborhood Association / Nishi-Shinjuku 1-chome Shopping Street Promotion Association

  • Hyatt Regency Tokyo

  • Shinjuku Minamilumi (Shinjuku MINS Tower , JR Minami-Shinjuku Building , JR Shinjuku Miraina Tower , Takashimaya Times Square , Suica Penguin Square , Shinjuku Southern Terrace / Odakyu Southern Tower)

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