In Tokyo, where centuries-old traditions
from the Edo period coexist with diverse
modern cultures,
a one-of-a-kind art illumination powered
by
cutting-edge technology is set to debut!
ABOUTShinjuku Neon Walk
Event Dates
2025.11.27THU 2026.01.07WED
16:30 - 22:00
Illumination will start around 5:30 p.m. on Thursday, November 27,
and will run
until 1:00 a.m. on Wednesday, December 31.
Art Illumination
November 27, 2025 (Thursday)
– January 7, 2026 (Wednesday)
Neo Neon Food Stalls(Food Trucks)
November 27, 2025 (Thursday)
5:45 p.m.
– 10:00 p.m.
November 28 (Friday) – 30 (Sunday), 2025
December 5 (Friday)
– 7 (Sunday), 2025
December 12 (Friday)
– 14 (Sunday), 2025
December 19 (Friday)
– 21 (Sunday), 2025
December 24 (Wednesday)
– 28 (Sunday), 2025
5:00 p.m.
– 10:00 p.m. each day
December 31, 2025 (Wednesday)
5:00 p.m.
– 1:00 a.m.
Venue
Chuo-dori (Shinjuku Subcenter Route 4)
Event information
Art Illumination, Neo Neon Food Stalls (Kitchen Cars),
Digital Map / Stamp Rally
Along Chuo-dori
(Shinjuku Subcenter Route 4)
— stretching approximately 200
meters
from the
underground passage exit to Tocho-dori (beneath Route 11) —
a photogenic art illumination will appear, blending traditional culture inherited
from the Edo period
with cutting-edge technology.
Come and experience this one-of-a-kind “Festival of Light” that can be found only here.
In addition, the event will collaborate with other illumination spots around the area.
Visitors can also enjoy a “Shinjuku Neon Stamp Rally”,
exploring the
Shinjuku
area’s winter scenery
while being soothed by its radiant glow.
Venue access
By Train
JR Shinjuku Station (West Exit): about 10 minutes on foot
Tokyo Metro Marunouchi Line – Nishi-Shinjuku Station: about 10 minutes on foot
Toei Oedo Line – Tochomae Station: right nearby
By Bus
From Shinjuku Station West Exit (Underground Bus Terminal),
take a Toei Bus on the Tochō Circulation Route,
and get off at “Tokyo Metropolitan Government Building No.1” stop.
INFORMATION
Art Illumination
Art Illumination map
Zone-A
-
Light Seeds
"Light fruits" growing in the trees lining the road will diffuse light, which will be combined with aurora lasers. It's a fantastical experience, like taking a walk under the stars, and you'll be enveloped in a symphony of light. The ambient sounds are by Yuka Kitamura, a leading Japanese game music composer who has worked on global hits such as "Elden Ring" and the "Dark Souls" series.
-
Lucky Neon Art
This lucky photo spot features auspicious phrases for the New Year's holiday season expressed in neon art. Explore the various glowing words scattered throughout the area. The neon design was created by the creative unit ExMetaClub.
Zone-B
-
Transformirror
(TOKYO NIGHTTIME PROJECT ver.)"Transformirror: Your Self Through the Mirror" is an innovative artwork that uses the power of AI to magically transform images of the viewer. When participants stand in front of the camera, their appearance is transformed, allowing them to experience a new image of themselves with feelings of both surprise and delight. Developed and created by Rhizomatiks leader Daito Manabe and artist Kyle MacDonald.
-
Play the Light!
Your shadow transforms into colorful light, creating an experience similar to being in a kaleidoscope. Children and adults alike can enjoy creating their own unique light art in a variety of poses!
-
Laser Gateway
A light barrier woven with colorful lights that changes appearance depending on the viewing angle. A photogenic moment when you intersect with the light.
-
EDO GATE
A ring of light resembles the ritual of passing through a shrine's straw circle. The lanterns shine with the traditional brushwork of Edo calligrapher Tachibana Unokichi, who also creates lanterns for Sensoji Temple. This gateway of light connects the Edo era and our time.
-
Lucky Neon Art
This lucky photo spot features auspicious phrases for the New Year's holiday season expressed in neon art. Explore the various glowing words scattered throughout the area. The neon design was created by the creative unit ExMetaClub.
Zone-C
-
EDO GATE
A ring of light resembles the ritual of passing through a shrine's straw circle. The lanterns shine with the traditional brushwork of Edo calligrapher Tachibana Unokichi, who also creates lanterns for Sensoji Temple. This gateway of light connects the Edo era and our time.
-
Neo Neon Food Stalls
Food trucks serving Japanese gourmet food and local Shinjuku favorites. Neon Yokocho, with its colorful lanterns and neon art, offers a soundscape (BGM) that blends the sounds of Tokyo's cityscape, allowing you to enjoy food and light with all five senses.
*Open mainly on weekends (click here for business hours) -
Light Seeds
"Light fruits" growing in the trees lining the road will diffuse light, which will be combined with aurora lasers. It's a fantastical experience, like taking a walk under the stars, and you'll be enveloped in a symphony of light. The ambient sounds are by Yuka Kitamura, a leading Japanese game music composer who has worked on global hits such as "Elden Ring" and the "Dark Souls" series.
-
Lucky Neon Art
This lucky photo spot features auspicious phrases for the New Year's holiday season expressed in neon art. Explore the various glowing words scattered throughout the area. The neon design was created by the creative unit ExMetaClub.
Zone-D
-
Echo trees
Two trees converse through light. The end of one year and the beginning of the next resonate, creating a poetic artwork of light and sound in which the past and future intersect. The ambient sounds were created by up-and-coming composer Idei Natsuki.
-
Twin Trees
The area's connection to water, with its former lakes and water purification plant, led to the creation of the piece "Koi Benten," which is based on the image of Benten. The two camphor trees that have watched over the area together with Koi Benten since the Shinjuku Sumitomo Building was built are lit up.
-
TOKYO KAWAII DOME
by “Momoclo-chan To!”An original art illumination created in collaboration with the popular TV program “Momoclo-chan To!” (TV Asahi, Saturdays at 3:20 a.m.). Illustrations drawn by the members of Momoiro Clover Z, inspired by the theme of “Tokyo & Kawaii,” are transformed into vibrant neon art! This photogenic illumination combines the members’ unique and innovative artistic visions into one dazzling display.
-
Lucky Neon Art
This lucky photo spot features auspicious phrases for the New Year's holiday season expressed in neon art. Explore the various glowing words scattered throughout the area. The neon design was created by the creative unit ExMetaClub.
Neo Neon Food Stalls
(Food Trucks)
Prices include tax.
Digital Map
/ Stamp
Rally
To help you enjoy exploring
the entire Shinjuku area,
we have released an
event-exclusive
“Shinjuku Illumination
Digital Map”
Featuring original illustrations inspired by the world of the illumination displays,
the map is designed to be both fun to look at and convenient to use.
We are also hosting a stamp rally
that takes you around illumination spots in
the Shinjuku area,
using the digital map as your guide.
Collect stamps for a chance to win discount coupons
and event-exclusive prizes
through a lottery.
We hope you’ll join in!
Event Dates
November 27, 2025 (Thursday)
– January 7, 2026 (Wednesday)
Shinjuku Illumination
Digital Map
- ・ A bilingual (Japanese/English) digital map where you can explore Shinjuku’s highlights with fun, illustrated visuals.
- ・ Additional spots you can visit after the countdown will be added at a later date.
Shinjuku Neon
Stamp Rally
- ・ Enjoy collecting stamps as you visit illumination spots throughout Shinjuku.
- ・ Collect stamps and enter a lottery to win valuable coupons that can be used immediately at food trucks and hotel restaurants, as well as other event-exclusive completion rewards.
*You can collect stamps at the designated spots even outside their illumination display periods.
-
1Shinjuku Neon Walk
Transformirror
(TOKYO NIGHTTIME PROJECT ver. )Period
November 27, 2025 (Thursday) – January 7, 2026 (Wednesday)Illumination Hours
4:30 p.m. – 10:00 p.m.Lighting on November 27 (Thursday) is scheduled to begin around 5:30 p.m.
On December 31 (Wednesday), lighting will continue until 1:00 a.m. -
2Shinjuku Neon Walk
EDO GATE
Period
November 27, 2025 (Thursday) – January 7, 2026 (Wednesday)Illumination Hours
4:30 p.m. – 10:00 p.m.Lighting on November 27 (Thursday) is scheduled to begin around 5:30 p.m.
On December 31 (Wednesday), lighting will continue until 1:00 a.m. -
-
New Year Decorations
at Keio Plaza HotelPeriod
December 28, 2025 (Sunday) – January 29, 2026 (Thursday)Viewing Hours
4:00 p.m. – 12:00 a.m.*Hours are subject to change.
Location
3rd Floor Lobby -
A special collaboration cocktail
with Shinjuku Neon Walk is here!
“Neon Walk Cocktail”Inspired by the neon lights that illuminate the streets of Shinjuku, this cocktail expresses the thrill and excitement you feel while walking through a city glowing with neon decorations.
Three varieties are available at Jurin (All-Day Dining, 2nd Floor Main Building) and the Cocktail & Tea Lounge (3rd Floor Main Building).◎ Sparkle of Tokyo
(Mocktail – The brilliance of Tokyo)
◎ Tokyo Delight
(Smart Cocktail – The joy of Tokyo)
◎ Excited Tokyo
(Cocktail – The excitement of Tokyo)
-
-
Illuminated Objects at 55HIROBA
Period
All dayIllumination Hours
7:00 a.m. – 11:00 p.m.Location
55HIROBA -
Twin Trees
Period
November 27, 2025 (Thursday) – January 7, 2026 (Wednesday)Viewing Hours
4:30 p.m. – 10:00 p.m.Location
In front of the 1st Floor Entrance -
-
Hyatt Regency Tokyo Christmas
Period
November 29, 2025 (Saturday) – January 5, 2026 (Monday)Illumination Hours
Open 24 hours (scheduled)Hours are subject to change.
Location
- ・ Illumination: In front of the entrance (decorations on the ceiling of the 2nd floor lobby drop-off area)
- ・ Christmas Tree: Beside the lobby concierge desk / In the planter in front of Nineteen Eighty Lounge & Bar
-
Happy New Year Tokyo 2026 Special Collaboration
・Bar “Eau de Vie” | Special Aperitif Set & 30% OFF Offer ・Crossroads Kitchen | 10% OFF OfferBar “Eau de Vie” will offer, as a special collaboration, an aperitif set that includes one glass of special sparkling wine, two appetizer drinks, and a signature hors d’oeuvre plate, available at 30% OFF the regular price.
Date: Wednesday, December 31, 2025
Time: 20:00–00:00 (Last entry 22:00 / Food L.O. 23:00 / Drink L.O. 00:15)
▼ Reservations here
Bar “Eau de Vie” – Hyatt Regency Tokyo – TableCheck
Crossroads Kitchen will offer, as a special collaboration, the “New Year’s Eve Celebration Dinner” at 10% OFF the regular price.
Date: Wednesday, December 31, 2025
Time: 20:00–00:00 (Last entry 22:00 / Food L.O. 23:00 / Drink L.O. 00:15)
▼ Reservations here
Crossroads Kitchen – Hyatt Regency Tokyo – TableCheck
-
-
TWINKLE PARK
Period
November 29, 2025 (Saturday) – January 12, 2026 (Monday)Illumination Hours
4:30 p.m. – 10:00 p.m.Location
Fan More Time Plaza, View Forest -
7-2SHUKNOVA
SHUKNOVA Winter Illumination
Period
November 29, 2025 (Saturday) – February 28, 2026 (Saturday)Illumination Hours
4:30 p.m. – 10:00 p.m.Location
SHUKNOVA -
Yukku-Rhythm Grand Pendulum Clock
Period
OngoingViewing Hours
9:00 a.m. – 11:00 p.m.Location
Shinjuku NS Building, Atrium -
Plaza-dori Illumination
Period
December 1, 2025 (Monday) – February 28, 2026 (Saturday)Illumination Hours
4:30 p.m. – 12:00 a.m.Location
Plaza-dori -
Shinjuku Minamilumi 2025-2026
Period
November 12, 2025 (Wednesday) – February 15, 2026 (Sunday)End dates vary by location.
Illumination Hours
5:00 p.m. – 12:00 a.m.(From December 1 (Monday), 4:30 p.m. – )Some lighting times may vary.
Location
JR Minami-Shinjuku Building / JR Shinjuku Mylaina Tower / Suica Penguin Square / Takashimaya Times Square / Shinjuku Myls Tower / Shinjuku Southern Terrace & Odakyu Southern Tower*You can receive the “Shinjuku Neon Stamp Rally” at Shinjuku Southern Terrace.
Rewards
Two chances to enter for two chances to win!
You can enter for the Half Completion Prize at 5 stamps,
and once you've collected 10 stamps,
you can try for the Complete Prize!
Half Completion Prize (obtain 5 stamps out of 10 locations)
Online lottery coupons that you can use on the spot!
- ① Keio Plaza Hotel – Cocktail & Tea Lounge / Jurin: 10% OFF
- ② SHUKNOVA – Musashino Mori Diner: 500yen OFF
- ③ Hyatt Regency Tokyo – Chinese Restaurant Hisuikyu: 10% OFF
- ④ Shinjuku Neon Walk – Neo Neon Yatai (Food Trucks): 200yen OFF
*Lottery coupon expiration dates: ①-③ expire January 31, 2026, ④ expires December 31, 2025.
Complete Prize (obtain 10 stamps out of 10 locations)
[Will be sent out at a later date after lottery]
*Only available if you can provide a domestic shipping
address.
- ① Shinjuku Neon Walk – Original QUO Card (2,000yen value): 50 winners
- ② Shinjuku Neon Walk – event-exclusive Original T-shirt: 10 winners
Shijyunana (47), a brand that has gained a following
at popular boutiques both inside and outside Japan,
has teamed up with Shinjuku Neon Walk to create an original T-shirt just for this event!
Shijyunana (47) has won many fans with their creative T-shirt
designs fusing local culture with the texture of embroidery!!
- Notes
- *Prize redemptions are limited to once per person for each prize (Half Prize and Complete Prize).
- *Prizes are limited in number. Only available while supplies last.
- *The Complete Prize will be sent out at a later date without any separate notification.
- *If any unauthorized participation is discovered, the use of multiple coupons by the same participant will be deemed invalid.
FAQopen/close button
- Q. I accidentally marked my coupon as “Redeemed.” What should I do?
-
Once a coupon is marked as redeemed, it cannot be restored.
Please note that each coupon can only be redeemed once per person, so use caution when operating the app.
- Q. I can’t find my coupon. Where is it?
-
Please tap the “Show Coupons” button located at the top right within the Stamp Rally tab to check it.
- Q. The stamp cannot be obtained.
-
When you arrive at the spot with location services (GPS) turned on, the area around the spot will glow blue.
If it doesn’t work, tap the GPS button again and make sure that location services are enabled.
When your location is detected correctly, the border of the “You” icon will change to rainbow colors.
If the button still doesn’t respond after trying the above steps, reloading the page may resolve the issue.
- Q. My GPS location is not appearing on the map.
-
If your location (GPS) is not showing, it may be because location services are not enabled on your device.
Please check your device settings to ensure that location services (GPS) are enabled for the browser app you are using.
Also, confirm that your current location is within the map’s coverage area.
※How to allow location access on your device or in your browser
https://stroly.com/guide/more-help/how-to-allow/
If your location (GPS) still does not appear after trying the steps above, your device may be running low on memory.
Please try restarting your browser or your device.
- Q. Unable to acquire your location (GPS).
-
- 1. If location access is not allowed
If you see a message saying that “Location access is not permitted,” your device’s location services may be turned off, or location access may not be permitted in the browser app you are using.
Please check this article for more information. https://stroly.com/guide/more-help/how-to-allow/ - 2. If your current location cannot be obtained / If your current location is not acquired
within a certain time
GPS signals may not be received indoors. Please try moving to a different location and try again.
Enabling Wi-Fi or mobile data may also improve location detection.
- 1. If location access is not allowed
- Q. After revisiting, the stamp you collected previously cannot be found.
-
Please make sure to use the same browser each time.
The service may not work properly in in-app browsers such as Twitter, Instagram, or LINE.
Always access it from a standard browser like Safari or Chrome.If the issue still persists, please contact us at the following.
contact@tokyo-nighttime-project25.jp
Shinjuku Neon Walk Special
Collaboration Program
“Shinjuku Eye (in collaboration with the Shinjuku Neon Walk)”
After nearly 55 years since its creation,
the iconic “Shinjuku Eye” will be illuminated
for the year-end and New Year season!
It will also appear in the projection mapping by Mika Ninagawa with EiM.
Created in 1969 by sculptor Yoshiko Miyashita, this large-scale public artwork features a 3.4-meter-tall eye spanning 10 meters across. When it was first installed, the embedded lights illuminated the piece and the pupil slowly rotated.
For nearly 55 years, the “Shinjuku Eye” has quietly watched over the flow of people in West Shinjuku— and beginning Wednesday, December 24, it will be illuminated once again as a special program of the Shinjuku Neon Walk.
On New Year’s Eve, during the “Happy New Year Tokyo 2026” countdown event, the Shinjuku Eye will also appear—photographed by Mika Ninagawa herself—in the projection mapping artwork created by Mika Ninagawa with EiM, which will light up the Tokyo Metropolitan Government Building.
Come and see the Shinjuku Eye shine during this special time of the year.
Event Dates
December 24, 2025 (Wednesday) – January 4, 2026 (Sunday)
16:00–24:00 (scheduled)
Special New Year’s Eve Illumination
December 31, 2025 (Wednesday) 16:00 – January 1, 2026 (Thursday) 8:00
*Please note that the illumination times are subject to slight changes.
*Dates and times may change without prior notice. Thank you for your understanding.
Cooperation
Odakyu Electric Railway Co., Ltd.
Venue
West Exit Underground Plaza, Shinjuku Station
Projection Mapping by Mika Ninagawa with EiM
for “Happy New Year Tokyo 2026”
Tokyo Rebirth — A journey of the city's soul
through the abyss and rebirth
Mika Ninagawa
Photographer, film director, contemporary artist
While focusing on photography, she has also worked on many films, videos, and spatial installations.
She has received numerous awards, including the Kimura Ihei Photography Award. She has directed five
feature films, including "Helter Skelter" (2012), and the Netflix series "FOLLOWERS" (2020).
She has published over 120 photo books, held over 150 solo exhibitions, and more than 130 group
exhibitions, actively presenting her work both in Japan and abroad.
Immersive Walking Tour:
A Five-Senses Journey Through the Hyakki Yagyō Parade
A new immersive walking experience that integrates spatial audio,
haptic technology, and AI— the “Immersive Walking Tour:
A Five-Senses Journey Through the Hyakki Yagyō Parade”—
will be held for two days only!
As a special program of “Shinjuku Neon Walk,” an art illumination project where Edo-era traditions intersect with future innovation, a new XR experience that integrates spatial audio, haptics, and AI will make its debut.
Participants, equipped with glowing umbrellas and earphones, will begin to hear the voices of yokai joining the Hyakki Yagyō parade.
As they step into this year-end procession, they become immersed in a story that unfolds while searching for the festival’s mysterious leader, “X.”
This is an experimental projection-based experience created by ExMetaClub, where the physical and digital worlds seamlessly merge.
※Participation is available through advance registration.
Event Dates
December 27 (Saturday) – 28 (Sunday), 2025
16:30–20:30
※ Held every 30 minutes (8 sessions total); final admission at 20:00.
Venue
Around the Tokyo Metropolitan Government Building
Reception: Tokyo Citizens’ Plaza (Central Avenue side)
※Near the “Adam and Eve” sculpture
Duration
Approximately 20–25 minutes
How to Apply
Please apply via the application form below.
*Advance reservation required; first-come,first-served.
※Application Deadline: By 21:00 on Friday, December 26
The application period has ended.The application period has ended.
Thank you very much for the many submissions.
Important Notes
・The experience is provided in Japanese audio only.
・Recommended for participants in 5th grade
and above.
- *Please note that the schedule may change due to weather or other conditions. Updates will be posted on our official X account.
- *As this experience involves walking around the city, we recommend wearing comfortable clothing and footwear.
- *For further details, please refer to the application form.
Planning & Development: ExMetaClub
ExMetaClub is a creative unit that explores experimental artworks at the intersection of virtual and physical worlds, with themes such as metacognition, boundaries, and haptics. For “Shinjuku Neon Walk,” they presented Lucky Neon Art – Fortune Comes to a Smiling Gate. Their past projects also include a participatory workshop co-created with AI for the Mori Art Museum’s Machine Love exhibition, the immersive installation Ambient Avatar featuring dialogue with virtual beings, and large-scale, city-wide XR artworks such as Circulation Balls XR and Metaverse Boundary, showcased at art festivals and international biennales.
Voice Cast (CV):
Fumiko Orikasa, Reona Irie, Voice-Generation AI
Development Partners:
Acoustic MR System (Mixed Reality Platform “Auris”): GATARI Inc.
XR Device Design: Spline Design Hub Inc.
Equipment Support:
Open-ear Earphones “Mimi-Supi”: NTT Sonority Corporation
＜Important notes＞
*Please read the following
before answering the survey
-
■ This survey is intended for attendees of the Shinjuku Neon Walk.
(*This survey is operated and managed by the Tokyo Nighttime Project Executive Committee and its contractual partner TV Asahi Corporation) - ●Awarding of Tokyo Points
- ■ The first 4,000 people who complete the survey at the Shinjuku Neon Walk venue will receive 100 Tokyo Points, which can be saved up in the Tokyo App, the official app of the Tokyo Metropolitan Government.
-
The Tokyo App is scheduled for maintenance during the following periods.
During the maintenance window, Tokyo Points cannot be earned.
We apologize for the inconvenience and appreciate your understanding. -
Tokyo App Maintenance Schedule (Planned):
・ December 26, 2025 (Fri) 18:00 – December 27, 2025 (Sat) 1:00
・ December 29, 2025 (Mon) 0:00 – January 3, 2026 (Sat) 23:59 - ■ If you would like to receive the 100 Tokyo Points on the Tokyo App, please read the following.
- ・ Points will be awarded only once per person.
- ・ This offer is only available to those who complete the survey on a smartphone.
- ・ You must download and register for the Tokyo App.
- ・ You must tap the points award URL in the area of the Shinjuku Neon Walk venue. Please be aware that points will not be awarded outside of this area.
- ・ Points will be awarded in order of arrival and will run out once the planned number of points has been awarded.
- ■ For inquiries regarding the Tokyo App or Tokyo Points, please contact:
Dedicated Call Center: 03-6901-7979 (9:00 a.m. – 7:00 p.m.)
Available daily, including weekends and holidays (except December 27 – January 4).
Community cooperation
-
Keio Plaza Hotel
-
SHUKNOVA
-
Shinjuku NS Building
-
Shinjuku Sumitomo Building
-
Shinjuku Central Park
-
Shinjuku Mitsui Building
-
Tokyu Kabukicho Tower
-
Nishi-Shinjuku 1-chome Neighborhood Association / Nishi-Shinjuku 1-chome Shopping Street Promotion Association
-
Hyatt Regency Tokyo
-
Shinjuku Minamilumi (Shinjuku MINS Tower , JR Minami-Shinjuku Building , JR Shinjuku Miraina Tower , Takashimaya Times Square , Suica Penguin Square , Shinjuku Southern Terrace / Odakyu Southern Tower)
Mika Ninagawa – Comment
For this project, I am taking on projection mapping for the very first time, with ‘the city’ as my theme.
Being able to present this work on the grand stage of the Tokyo Metropolitan Government Building is something I am truly excited about.
Tokyo is a city illuminated by layers of human activity—a place that is constantly shifting and breathing.
That is how I have always felt about it.
Within the piece, you will also see the ‘Shinjuku Eye,’ a work I have been familiar with since childhood.
Its gaze, which has watched over this ever-changing place for more than half a century, resonates deeply with the way I perceive the city as a living organism.
I poured my heart into this project, hoping that the thrill of New Year’s Eve will feel even more special.
I would be delighted if many people could enjoy it.